Growth in city centre housing market

The housing market has always been evolving and is constantly displaying different buying pattern cycles. More evidently, the housing marketing is a direct representation of the changing attitudes in society, mimicking the different trends at present.


Now more than ever, we’re seeing a strong demand for first-time buyers, especially in the city centre. City centres such as; York, Norwich, Leicester, Leeds, Birmingham, Manchester and Liverpool are demonstrating a high level of increase in buyer demand, proving to be some of the most sought out locations within the property market. For some of these locations, buyer demand has increased by an astounding 76% from January 2021. The increase in appeal for city centres demonstrates the easing of covid restrictions and exhibits a steadily increasing economy.


Despite these changes in buyer demand, the asking prices have remained steady and have shown up to a -4% change in asking prices when looking at April 2021 vs January 2021 figures, helping to enable city centres to be more affordable in the long run. An example of this would be Leeds, with an average asking price of £166,760 in January 2021, which displayed an average asking price of £159,972 in April 2021, showing a -4% change.


Buyer demand patterns have shown an increase in the demand for flats, illustrating an impressive +39% increase, with bungalows following shortly behind at a +30% change in buyer demand. Detached houses have increased by 26%, Terraced houses show a 24% increase and semi-detached houses feature a 23% increase.


City Centres Overtake Rural Demand


City centres are proving to have strong levels of demand as opposed to rural areas. The highest average jump in city centre demand stands at 35%, in comparison to a 32% increase in demand for prospective tenants looking to move to country side and costal locations across the UK.


“Similarly, if you look at all urban locations and all rural locations across Great Britain, the growth in buyer demand for urban locations is now outperforming the growth in rural areas for the first time since before the pandemic started.” (Rightmove, 2021).


“Andy McHugo, Associate Director at James Laurence Estate Agents in Birmingham, says: “The fear caused by the announcements of further lockdowns at the beginning of the year was that the need to live in the city, close to your workplace and close to the bustling financial district would be affected, something Birmingham experienced back in 2008 with the market downturn when the city got hit harder than most. Nothing could be further from the truth now. Not only are enquiry levels fantastic, committed residential buyers are now returning. The dynamic may have changed slightly, so apartments with balconies or terrace are proving popular, as are those with room for a home office, a second and third bedroom for example.” (Rightmove, 2021).


First-time buyer demands


The governments implementation of a new 95% mortgage guarantee scheme paired with virtual standstill, which was put into motion in April 2021, has already proven to be popular, helping enable first-time buyers get their foot in the property market.


Buyer patterns have show that 17% of first-time buyers are already using or will be using the 95% mortgage guarantee scheme, with “Over a quarter of homeowners (28%) are hoping to move to the countryside or coast, compared to just 10% of first-time buyers” (Rightmove, 2021).


With the UK’s plan for slowly easing out of lockdown, buyer demand is expecting to increase for city centre locations, with particular interest in locations inclusive of; York, Birmingham, Manchester, Liverpool, Leicester and Norwich.


Big Roar is a boutique Property Investment company with a wealth of experience that offers high quality in demand investment opportunities in the UK and worldwide. The aim is to deliver unique property developments either through developer led investment or providing pre-launch or off-market access.


2021 has seen a period of great transformation and growth which has enabled our company to grow and diversify from the traditional property investment model allowing us to launch our Sub-Agent product – allowing individuals and companies to utilise our skills and experience to on sell our wide and diverse portfolio to their own networks and wider audiences.


Our focus is you. Each investment we launch is rigorously assessed by our in-house team of analysts, and our Portfolio Management team monitor the progress of each project, updating both investors and the developers providing you with a truly hands-off investment experience.

Whether your requirements of new property or off-plan developments for resale of buy-to-let, or high yielding rental properties that will serve well in either the serviced accommodation, short-term or long-term let market, we have complete confidence and proven results to ensure you receive exceptional return on investment.

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